Strategy guides˙and Creativity moves˙

“I help brands bring both together with thinking that works.”

-Sandeep Sura-

Things are changing faster than ever; markets shift, preferences evolve, and behaviour never sits still. Trial and error have become part of the playbook, which is why brands need to adapt - but adapt with purpose.

That’s why I built the 3C˙framework. Three steps, with one simple flow:

Clarity: define > differentiate

Creativity: design > storify

Every step* of the 3C˙framework is flexible, thought-driven and solves something real before moving ahead. Here’s the path we’ll take together:

Clarity from the outside in: ✓ Brand audit ✓ Strategic alignment

Creativity driven by insight: ✓ Ideation and messaging ✓ Design and application

Connection with relevance: ✓ Go-to-market roadmap ✓ Platform rollout

*Custom pricing based on scope.

Connection: goals > platforms

You can expect an open discussion, honest feedback, shared thinking and clear outcomes at every step. Let’s chat and get thinking!

  • Susan Makau testimonial praising Sandeep Sura’s strategy and concept development expertise.
  • Magu Ngumo testimonial noting Sandeep Sura’s vital role in the messaging evolution process.
  • Testimonial from Janice Kemoli praising Sandeep Sura’s global and African brand experience.
  • Koome Mwirebua, CEO of Frame Blend Post, Kenya, testimonial praising Sandeep Sura’s creativity and innovation.
  • Joanne Land testimonial on Sandeep Sura’s work improving visual messaging consistency.

  • Overview / Challenge: Seven Kenyan coffee-producing counties lacked a unified brand voice; each region’s story was fragmented, making it hard to present Kenya coffee cohesively on the global stage.

    Approach / Process: We mapped origin, quality, and cultural narratives across counties; aligned stakeholders from local cooperatives to national agencies; created a visual + strategic framework.

    Solution / Deliverables:

    • Brand identity framework

    • Visual systems for regional differentiation

    • Messaging and brand architecture

    Outcome / Impact: Empowers smallholder farmers and cooperatives to market their coffee globally through consistent regional stories under a unified Kenyan brand.

    Partnership / Stakeholders: In collaboration with GOK & Italy, AICS, ISA, E4Impact, County Coffee Cooperatives, Kenya Coffee Board.

  • Overview / Challenge: Jumping Monk (Jaba Juice) needed a brand identity that could adapt to digital, social and real-world touch-points.

    Approach / Process: I crafted an expressive visual system and communication tone that embraced ambiguity and personality. I art-directed and photographed content to match the brand voice.

    Solution / Deliverables:
    • Flexible identity system
    • Brand voice and messaging
    • Custom photography & content direction

    Outcome / Impact: A bold, recognizable visual presence across platforms, with a tone that feels playful yet coherent.

    Partnership / Stakeholders: Collaborated directly with the founders and a production specialist.

  • Overview / Challenge: Within NatureLock, the Stewsday product line lacked a clear positioning and value story, causing confusion across target audiences and inconsistent messaging.

    Approach / Process: Started with a category audit and internal workshop; led a 2-day USP refinement session to sharpen the brand promise and messaging.

    Solution / Deliverables:
    • Brand architecture alignment
    • Refined USP and positioning
    • Messaging framework for Stewsday

    Outcome / Impact: A clearer, stronger positioning that could confidently guide design and packaging decisions.

    Partnership / Stakeholders: Worked with the CEO, internal teams, product designer, and business consultants.

Portrait of Sandeep Sura, CEO and Founder of Triple Think Consulting.

“I don’t chase big ideas; just the small ones that won’t go away.”