In this case study, I break down how I used a storytelling formula to define a brand identity. Learn how asking the right questions, crafting a compelling narrative, and visualising a brand’s journey can help you find a strong symbol. Plus, download my free storytelling roadmap to create your own brand story!

This blog explores how the shadow side adds depth, mood, and drama to portraits. From Chiaroscuro lighting inspired by Rembrandt to modern tethering and grading techniques, learn how to create striking, cinematic images. Let’s dive in!

Discover the truth behind the 'good side' myth in portrait photography. This blog explores why we favor one side of our face, how lighting transforms our appearance, and tips to find your most flattering angles. Whether you're a photographer or simply love taking selfies, learn how to redefine beauty from both sides of the lens!

In the world of corporate headshots, lighting can make or break the final image. In this article, I break down why using a 5-light setup isn’t overkill - it’s essential for creating a polished, professional look. Each light serves a specific purpose. Learn how to balance shadows, enhance details, and achieve a standout corporate headshot with these expert lighting tips!

Discover how to enhance the depth and mood of a full-body portrait with strategic lighting techniques. In this blog, I break down my lighting setup - from positioning your key light to shaping your images with light and shadow. I hope you find this step-by-step guide insightful! Enjoy the read and videos!

Learn how a logo for a legal firm turned into a paper clip. Follow my three-month creative process from research and ideation to final production. Explore how physical branding can still be relevant in a digital world. Enjoy the read and videos!

Learn how a Logo Design turned into a Headphone Stand. Follow my four-month creative process, from initial research and ideation to prototyping. Think 3D and go beyond a mark that lives on paper! Enjoy the read and videos!

In this post, we'll delve into the dual facets of creativity: the art of generating ideas and the craft of turning them into reality. You'll also get a glimpse of a memorable moment from my time as an Art Director—a lesson that has remained etched in my mind. The heart of this lesson? Where creativity and practicality intersect, that's where the true magic unfolds. So, sit back and enjoy the read.

Let me share a little secret; this Blogpost is not just about makeup. It's about embracing the art of storytelling, uncovering your uniqueness and enhancing your post-production efficiency. As we delve into each step, I'll provide invaluable Expert-Tips that have shaped my own makeup journey. Let's dive in and discover the artistry that awaits us. Enjoy the read!

Creating a short narrative interview turned into a whirlwind of emotions and surprises. Working with such a young talent was an eye-opening experience, and witnessing her growth on camera was truly magical. From the meticulous attention to set design, wardrobe, and props to the exhausting yet rewarding editing process, this journey taught us the importance of dedication and the beauty of storytelling. Enjoy the read!