Learn how a Logo Design took the shape of a Paper Clip!
˙Sandeep Sura – “Design is not just about aesthetics; it’s about finding creative ways to connect form and function in a way that tells a brand’s story.”
[Approx; 10 minute read]
In this article, I walk you through another logo design project, where you’ll learn how deep industry research, symbolic exploration, and 3D modeling came together to create a logo that goes beyond traditional branding.
Project Overview
Client’s Company: Mbula Gitau Advocates
Industry: Legal
Specialisation: Various industries from Corporate to Tax Law
Task: Logo Design
…
1. Research: Understanding the Client's Industry
This project started with an in-depth exploration of the legal industry, specifically focusing on law in Kenya. I researched everything from the historical context to the daily operations of a legal business and also reaching out to professionals in the field for further insights. Understanding the client’s name and practice areas was essential for capturing the essence of their work in the logo design.
TOP TIP: Connect with industry professionals for first-hand insights, it can shape your design direction. Engaging with others in the field not only broadens your understanding but also sparks fresh ideas and new perspectives.
2. Finding a Design Direction
After two weeks of gathering information, I narrowed down the possibilities for the logo design by focusing on using icons and letters that best represented the name "Mbula Gitau Advocates."
With no direct symbols available to represent the client’s name, I opted for the initials “M” and “G” as the foundation of the logo.
While exploring related symbols, I looked into:
The Advocate’s ribbon - often associated with courtroom attire
The scales of justice - representing the legal system and its principles
I discovered that the scales of justice formed an "M," and the advocate’s ribbon created an "A." These symbols naturally led to a strong triangular form in the design.
Before diving into the design work, I like to craft a manifesto that captures both the client's vision and the key insights gathered during the research process.
3. The Missing Letter
The only remaining letter to be captured was the ‘G.’ After many attempts, it was as simple as adding a stroke at the meeting point of the two shapes. I now had the outline of the logo and refined it by rounding the edges and adding spaces from the edge of the triangular shape - to make the ‘G’ clearly visible.
Note the change in font to - Arial Rounded. The font mimicked the icons shape and made the design more cohesive.
4. The Creative Twist
The logo design was complete, but I needed a unique insight to truly bring it to life. Surprisingly, I found inspiration in a stack of old files filled with draft contracts and agreements from lawyers. Seeing how lawyers frequently use paper clips and sticky notes to organize documents and communicate instructions, sparked the idea to turn the logo into something functional - a paper clip.
I wrote down some of the key messages:
A. Sign here
B. File
C. Check and others...
This simple, yet meaningful connection between the legal profession and everyday office tools gave the logo an added layer of practicality and relevance to the client's industry.
Watch this video for a breakdown of the entire project.
5. Steps to Finalise the Logo
Once I refined the basic structure of the logo, I took it through these stages:
A. Finding paper-clip ideas and inspiration online
B. Modeling the logo in 3D and speaking with a 3D printer expert
C. Testing the logo across different mediums and sizes
D. Exploring color combinations
E. Creating a presentation deck
F. Presenting to the Client
TOP TIP: Go the extra mile by printing a physical sample of the logo. Presenting a tangible model or mock-up elevates the entire presentation, giving the client a clearer vision of how the design works in real life. It’s a powerful way to leave a lasting impression!
…
In Conclusion… Turning a Logo into More Than a Mark
This project highlighted the potential to go beyond traditional logo design and create something tangible that carries meaning. By combining thorough research, creative ideation, and practical application, I turned a logo into a physical object - one that not only represents the client’s legal practice but also serves a practical function.
I hope these insights inspire you to think outside the box for your next design project.
#DesignProcess #LogoDesign #3DModeling #3DPrinting #Branding #TripleThink
…
FAQ
What is the importance of 3D modeling in logo design?
3D modeling enhances logo design by visualizing it in various dimensions and practical applications. It allows you to see how the logo will appear in real-world contexts, such as turning it into a functional item like a paper clip. For instance, creating a 3D version of a logo for a law firm connects the brand to its daily tools, adding depth and practical relevance. This approach not only showcases the logo's versatility but also strengthens brand identity.
How to choose the best colors for your logo?
Selecting the best colors for your logo involves aligning them with your brand’s identity and values. For example, using a simple black and white color palette can effectively convey the essence of the legal profession, symbolizing clarity, objectivity, and balance. This choice reflects the principles of fairness and justice, ensuring the logo is both timeless and versatile across various platforms and mediums. Understanding color psychology and brand alignment helps in creating a logo that resonates with your audience and reinforces your brand’s core message.
Is it better to present multiple logo design options or just one?
Presenting multiple logo design options, such as three different choices, offers variety and demonstrates your design versatility, allowing clients to explore various directions. Conversely, presenting a single logo option can show confidence and clarity in your design choice. The optimal approach depends on the project’s requirements, the client’s preferences, and your strategic goals. Cost considerations and the scope of the project also influence whether to present multiple options or focus on one.
Hello! I’m Sandeep Sura, Founder and Creative Director of Triple Think Consulting. With over two decades of experience in the Advertising industry, my passion for Design, Photography, and Cinematography drives everything I do. At Triple Think, I love blending my creativity with strategy to deliver impactful work. If you have any more questions or want to collaborate on any projects for your brand - feel free to get in touch. To contact me > click here
Thank you for taking the time to read my blog! I’d love to hear your thoughts - please leave a comment below.